Samsung’s ‘Star Wars’ vacuums are proof that brands will never stop

October 13, 2017
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Star Wars is one of — if not the — most popular multimedia franchises ever to exist. As such, everyone wants a piece of the action whenever a new Star Wars film rolls around, and it seems Samsung was willing to throw any semblance of self respect right into the dumpster just for a taste of that sweet, sweet cross-branding action. The company is now rolling out two new models of its PowerBot automated vacuums which are decorated like Darth Vader and a First Order Stormtrooper.

The vacuums are the company’s PowerBot VR7000 models, though the Darth Vader model is higher-end, with Wi-Fi connectivity, a remote, and LCD readout. Both devices boast 10 watts of suction power and Samsung’s room mapping and edge-cleaning technology. They both also feature built-in Star Wars sound effects, which sounds like it will be a lot of fun for exactly 15 minutes and then make you want to tear your hair out.

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