iPhone 8 won’t sell like crazy after all, new analyst report says

July 13, 2017
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According to most analysts we’ve heard from over the past few months, Apple’s highly anticipated iPhone 8 is going to anchor the most significant iPhone refresh cycle we’ve seen to date. As the reasoning goes, current iPhone users are eager to upgrade to a device with a new design, something which the iPhone 8 — with its edgeless OLED display — will easily provide. This train of thought certainly seems plausible, especially given that the iPhone form factor hasn’t seen a drastic overhaul since Apple released the iPhone 6 nearly three years ago.

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